It is a "grotesque" sans-serif designed for clarity. It features a large x-height and adaptive tracking that adjusts based on point size. Internal Variants:

If you are creating a Keynote presentation and want a similar look, you can download these fonts, although they are designed for macOS and iOS environments. Alternatives to SF Pro

The open spaces within letters (like 'e' and 'c') are wider, preventing characters from blurring together under harsh stage lighting.

Since 2015, the font you see in Apple's keynotes is almost exclusively . This is not just a stylistic choice; it's a reflection of Apple's deep commitment to functional, user-centered design.

This is the workhorse of the keynote. It is used for the sleek, bold titles and the clean body text that explains new features [3, 6].

Before Apple had a custom font for everything, they relied on a few carefully chosen third-party fonts that defined the look of their presentations for years. Here’s a quick look back.

Using the SF Pro font alone won't create an Apple-style presentation. Their design philosophy relies on: Very few words per slide.

Today, when an executive steps onto the stage at the Steve Jobs Theater, the letters behind them are almost certainly a version of the family:

Apple introduced the typeface in 2014, initially for the Apple Watch, but it quickly became the standard across all Apple platforms, including iOS, macOS, tvOS, and watchOS.

A humanist sans-serif that defined Steve Jobs' iconic iPhone and MacBook launches. Helvetica Neue